User guide to the standard operating procedure for G+ tools (G+SOP)

The Standard Operating Procedure (SOP) for the G+ Tools is designed for breeding teams with an
interest in improving their gender-responsiveness. The SOP is a guide to using the G+ Tools as an input
to team decisions about the importance of gender differences to (i) identify and describe their priority
customer segments, and (ii) evaluate which product traits to prioritize for breeding. The SOP lays out
a stepwise procedure for a team to organize the available evidence on gender differences in customer
segments, identify crucial gaps in the evidence that may need to be filled, interpret the evidence and
use the results for team decision-making. The SOP can also be used to generate a standardized G+
Report with the templates provided, so that the team has a record of their decisions about the
implications of the gender differences considered, and the supporting evidence.